--- title: Prompt Templates for Marketing: Copy-Paste Starters description: Ready-to-use AI prompt templates for blog posts, social media, ad copy, and more. Customize these starters for your marketing needs. date: January 20, 2026 author: Robert Soares category: prompt-engineering --- Starting from a blank prompt is slow. Templates are faster. This article gives you copy-paste prompt templates for common marketing tasks. Each one includes the structure that makes AI prompts work well: context, specifics, constraints. Fill in your details and go. These aren't generic "write me a blog post" prompts. They're structured templates based on what actually gets good results. [Marketing teams using structured prompt templates report significant productivity gains](https://www.glean.com/blog/ai-prompts-for-marketing), turning multi-day tasks into hours. Copy what works. Modify what doesn't fit. Build your own library. ## How to Use These Templates Each template has placeholders in brackets like [this]. Replace them with your specifics. Some templates are short. Some are detailed. The right length depends on how much guidance the task needs. A simple social post needs less structure than a full content strategy. The [prompt anatomy](/posts/prompt-anatomy-parts-that-matter) matters: context, task, format, constraints. These templates include all of that. You provide the details. --- ## Blog Post Templates ### Blog Outline Generator ``` I need an outline for a blog post about [topic]. Target audience: [describe audience - e.g., "small business owners new to digital marketing"] Primary keyword: [main keyword for SEO] Goal of the post: [what should readers be able to do or understand after reading?] Tone: [e.g., "practical and conversational, not academic"] Word count target: [e.g., "1,500-2,000 words"] Create an outline with: - A working title (include the primary keyword) - H2 sections with brief descriptions of what each covers - 2-3 H3 subsections under each H2 where appropriate - Notes on what data, examples, or visuals might strengthen each section Make the structure scannable. Someone should understand the article's value from the headings alone. ``` ### Blog Post Draft (From Outline) ``` Write a blog post based on this outline: [paste your outline] Guidelines: - Target word count: [number] - Tone: [describe] - Target audience: [describe] - Include specific examples where possible - Use short paragraphs (2-4 sentences) - Avoid jargon unless you define it - Include a practical takeaway or next step at the end Do not use these phrases: "dive deep," "in today's fast-paced world," "game-changer," "leverage," "unlock." ``` ### Blog Post Refresh ``` I need to update this existing blog post. It was originally written in [year] and some information is outdated. Original post: [paste the content] Please: 1. Identify what information appears outdated 2. Suggest updates to make it current for [current year] 3. Note any sections that could be expanded or cut 4. Rewrite the introduction to feel fresh 5. Update any examples to be more current Keep the same general structure unless you recommend changes. Maintain the existing tone. ``` --- ## Social Media Templates ### Platform-Specific Post Generator ``` Create a [platform] post about [topic/announcement]. Details: - Brand/Company: [name] - Target audience: [describe] - Tone/voice: [e.g., "professional but approachable" or "playful and bold"] - Call to action: [what should they do?] - Key message: [the one thing they should take away] Platform constraints: - [for LinkedIn: professional, can be longer, 1-3 hashtags max] - [for Twitter/X: under 280 characters, casual, hashtags optional] - [for Instagram: caption with emojis acceptable, encourage engagement, relevant hashtags] - [for Facebook: conversational, question or hook to encourage comments] Write 3 variations so I can pick the best one or combine elements. ``` ### Social Media Content Batch ``` Create a week of social media content for [brand/company]. About us: [1-2 sentences about the brand] Target audience: [describe] Primary goal this week: [awareness, engagement, traffic, conversions] Topics to cover: [list 3-5 topics or themes] For each day (Monday-Friday), provide: - Platform: [choose based on where our audience is] - Post text - Content type suggestion (image, carousel, video, poll, etc.) - Hashtags if appropriate for the platform Mix content types. Not every post should be promotional. Include educational, entertaining, or engaging content. ``` ### Social Media Caption From Content ``` I have this [blog post/video/podcast episode/announcement] and need social media captions to promote it. Content summary: [brief description of what it covers] Link: [URL if applicable] Key takeaway: [the most valuable insight or benefit] Create captions for: 1. LinkedIn (professional, can be longer) 2. Twitter/X (punchy, under 280 chars) 3. Instagram (engaging, emojis okay) Each should have a different angle or hook, not just the same message reformatted. Include appropriate CTAs for each platform. ``` --- ## Email Marketing Templates ### Email Subject Line Generator ``` Generate 10 email subject lines for [describe the email content/campaign]. Email purpose: [newsletter, promotion, announcement, re-engagement, etc.] Target audience: [describe] Tone: [urgency, curiosity, benefit-focused, casual, formal] Key benefit or hook: [what makes this email worth opening?] Provide a mix of: - Benefit-focused (what they'll get) - Curiosity-driven (creates intrigue) - Direct/clear (says exactly what it is) - Question format - Number-based if appropriate Avoid: clickbait, all caps, excessive punctuation, spam trigger words. ``` ### Marketing Email Draft ``` Write a marketing email for [campaign/purpose]. Context: - Company: [name and brief description] - Product/offer: [what you're promoting] - Target audience: [who's receiving this] - Primary goal: [click, reply, purchase, sign up, etc.] - Key benefit: [why should they care?] - Urgency factor: [deadline, limited quantity, or none] Email specs: - Length: [short: 50-100 words, medium: 100-200 words, long: 200-300 words] - Tone: [describe] - CTA: [what action, how many times to include it] Include: - Subject line (3 options) - Preview text (the text that shows after the subject in inbox) - Email body - P.S. line if appropriate ``` ### Email Sequence Framework ``` Create a [number]-email sequence for [purpose: onboarding, nurture, launch, re-engagement]. Context: - Who's receiving this: [describe the subscriber and where they are in the journey] - Goal of the sequence: [what should they do by the end?] - Tone: [describe] - Time between emails: [daily, every 2 days, weekly] For each email, provide: - Subject line - Main focus/theme - Key message (1-2 sentences summarizing the point) - CTA - Brief outline of content The sequence should build logically. Each email should add value on its own but also move them toward the final goal. ``` --- ## Ad Copy Templates ### PPC Ad Copy Generator ``` Create Google/search ad copy for [product/service]. Landing page URL: [URL] Primary keyword: [main keyword we're targeting] Target audience: [who we're trying to reach] Main benefit: [why should they click?] Differentiator: [what makes us different from competitors] CTA: [what action do we want] Write 3 variations of: - Headline 1 (30 characters max) - Headline 2 (30 characters max) - Headline 3 (30 characters max) - Description 1 (90 characters max) - Description 2 (90 characters max) Include the primary keyword naturally. Focus on benefits over features. Make each headline work independently since they may show in different combinations. ``` ### Social Media Ad Copy ``` Create ad copy for a [platform] ad campaign. Product/service: [describe] Target audience: [demographics, interests, pain points] Campaign objective: [awareness, traffic, conversions, lead gen] Offer or hook: [discount, free trial, new feature, etc.] Landing page: [describe what they'll see when they click] Write: - Primary text (above the image/video): [character limit varies by platform] - Headline: [40 characters for Facebook/Instagram, 70 for LinkedIn] - Description: [if applicable for the ad format] Provide 3 variations with different angles: 1. Pain point focused 2. Benefit focused 3. Social proof or urgency focused ``` ### Landing Page Copy Framework ``` Create copy for a landing page promoting [product/service/offer]. Target audience: [describe in detail] Problem they're facing: [what pain point does this solve?] Solution we offer: [how does our product/service solve it?] Key benefits: [list 3-5] Social proof available: [testimonials, stats, logos, etc.] CTA: [what should they do?] Tone: [describe] Provide: 1. Hero headline (10 words or less) 2. Supporting subheadline (1-2 sentences) 3. 3-4 benefit sections with headline and 2-3 sentence description each 4. Social proof section suggestion 5. FAQ section with 4-5 common objections addressed 6. Final CTA section copy Focus on the visitor's perspective. What's in it for them? Avoid "we" language where possible. ``` --- ## Content Strategy Templates ### Content Calendar Planning ``` Help me plan content for [month/quarter] for [company/brand]. About us: [brief description] Target audience: [describe] Business goals this period: [what are we trying to achieve?] Content channels: [blog, social, email, video, etc.] Existing content: [what successful content do we have to build on?] Upcoming events/dates: [product launches, holidays, industry events] Resources: [how much content can we realistically produce?] Create a content calendar framework with: - Weekly themes or focuses - Suggested topics for each channel - Content types to mix in - Opportunities to repurpose across channels - Key dates to plan around Be realistic about volume. Quality over quantity. ``` ### Competitor Content Analysis Prompt ``` I'm analyzing competitor content strategies. Help me structure my analysis. My company: [brief description] Competitors to analyze: [list 2-3] Channels to focus on: [blog, social, email, etc.] Questions I need to answer: - What topics do they cover that we don't? - What content formats do they use? - How often do they publish? - What seems to get the most engagement? - What gaps could we fill? After I provide information about each competitor, help me identify: 1. Opportunities we're missing 2. Topics where we could differentiate 3. Content types to test 4. Quick wins we could implement ``` ### Content Repurposing Planner ``` I have this piece of content and want to repurpose it across channels: Original content: [paste or describe] Original format: [blog post, video, podcast, etc.] Target channels: [list where you want to distribute] For each channel, suggest: - How to adapt the format - What angle or hook to use - Key points to emphasize for that audience - Length/format specifications - Any modifications needed for the platform Also suggest: - Which pieces could be combined or serialized - What visual or supplementary content would help - Timeline for rolling out across channels ``` --- ## Customizing These Templates These templates are starting points. Customize them by: **Adding your brand voice.** Include a line like: "Our brand voice is [describe]. Here's an example: [paste a sample of your writing you like]." This helps the AI match your style. **Including context about your audience.** The more specific you are about who you're writing for, the better the output. "Small business owners" is okay. "Small business owners running service businesses with 5-15 employees who are frustrated with manual invoicing" is better. **Specifying what to avoid.** Every brand has words and phrases they don't use. Include a "do not use" list if you have particular pet peeves. **Referencing previous successes.** "Here's a blog post that performed well for us. Use a similar structure and tone: [paste example]." [Few-shot prompting](/posts/zero-shot-vs-few-shot-prompting) improves results. ## Building Your Prompt Library Templates become more valuable when you iterate on them. When a prompt works well, save it. Note what you changed from the original. Over time, you'll build a collection customized to your specific needs. [Organizing your prompts](/posts/prompt-libraries-organization) turns scattered experiments into a reusable system. Teams that maintain prompt libraries work faster because they're not starting from scratch each time. ## Quick Tips for Marketing Prompts **Be specific about audience.** Who exactly is reading this? What do they already know? What do they care about? **Include constraints.** Word count, tone, format requirements. Constraints focus the output. **Ask for variations.** "Give me 5 headline options" beats "give me a headline." You can pick the best or combine elements. **Specify what to avoid.** If you hate certain phrases or approaches, say so upfront. **Provide examples when style matters.** Show the AI what "good" looks like for your brand. These templates handle the structure. You provide the specifics. Together, that's faster content that's still yours.