About Robert
Robert Soares is a technology leader with over 17 years of experience building enterprise systems and AI-powered products. He previously served as CTO of Business Wire, a Berkshire Hathaway company, where he led the technology that powers press release distribution for Fortune 500 companies worldwide.
His work in AI began with GPT-2 and has continued through the development of several AI products, including FreeAdCopy and DatBot.AI. He's also known as the co-creator of Trism, an award-winning mobile game that was featured at Apple WWDC and nominated for Best Mobile Game in 2008.
Robert writes about artificial intelligence, machine learning, and their practical applications for marketing and sales professionals. His articles focus on explaining complex AI concepts in accessible terms and providing actionable guidance based on real-world experience.
Areas of Expertise
- Large Language Models (LLMs) and their business applications
- AI implementation strategy for marketing and sales teams
- Prompt engineering and AI workflow optimization
- Enterprise technology architecture and scalability
- AI product development and user experience
Recent Articles by Robert
AI for Email Marketing: What Actually Works in 2026
Subject lines, personalization, send time optimization. What delivers results, what's marketing theater, and what experienced email marketers actually think.
AI Content Creation: What Actually Works in 2026
An honest assessment of AI content creation based on real workflows and practitioner experiences. What AI excels at, where it fails, and the workflows producing results.
Better Prompts in 5 Minutes
Quick wins for improving AI prompts when you don't have time to become an expert. The minimum changes that make the maximum difference.
GPT vs Claude vs Gemini vs Llama: A Real Comparison
Honest breakdown of the four major AI model families. What each one actually does best, verified user experiences, and when to switch between them.
IA pour le marketing par e-mail : ce qui fonctionne vraiment en 2026
Objets, personnalisation, optimisation de l’heure d’envoi. Ce qui donne des résultats, ce qui relève du théâtre marketing, et ce que pensent vraiment les spécialistes de l’e-mailing.
A No-Hype Guide to AI for Sales Teams
What AI actually helps with in sales, what it fails at, and how to get started without the vendor BS. Real experiences from sales professionals who've tried these tools.
Tokens and Context Windows: Why AI Forgets Things
What tokens really are, why context windows limit AI memory, and why your AI assistant loses track of conversations. A look at the mechanics behind AI forgetting.
What Is an LLM? A Plain English Guide to Large Language Models
No jargon, no hype. Learn what large language models actually do, why next-word prediction creates surprisingly capable AI, and where the technology falls short.
Why AI Makes Things Up: The Truth About Hallucinations
AI hallucinations aren't bugs. They're the inevitable result of how language models work. Understanding the architecture explains why confident wrong answers will always be part of the equation.
A verdade incômoda sobre avaliar fornecedores de IA
A maioria das avaliações de fornecedores de IA ignora o que importa. O que profissionais aprenderam de verdade ao escolher ferramentas, rodar testes reais e evitar as armadilhas que desperdiçam meses de trabalho.